The best marketing investment they ever made


If you ever wondered whether people smoking on film are being sponsored to do so, the answer is that they probably were. (I wonder if Patty and Selma in The Simpsons are being paid?) But what an investment! Watch a Hollywood film from the 1940s today, and those Big Tobacco dollars are still paying dividends, making smoking look cool.
BBC NEWS | Health | Hollywood paid fortune to smoke.