Here’s a great one for your impact of new media case studies. It’s something I always like to do when I stumble across newspapers: peruse the old ads. This one is extraordinary, and has already been shared over 10,000 times. It’s so perfect it could almost be a fake.
The back page of the front section [of the Buffalo News] on Saturday, February 16, 1991 was 4/5ths covered with a Radio Shack ad.
There are 15 electronic gimzo type items on this page, being sold from America’s Technology Store. 13 of the 15 you now always have in your pocket.
So here’s the list of what I’ve replaced with my iPhone.
All weather personal stereo, $11.88. I now use my iPhone with an Otter Box
AM/FM clock radio, $13.88. iPhone.
In-Ear Stereo Phones, $7.88. Came with iPhone.
Microthin calculator, $4.88. Swipe up on iPhone.
The extraordinary fact at the end of the list (there’s more if you follow the link) is that the cost of all this (inflation adjusted) would be over $5000 – in other words, around 10x more than you’d pay for an iPhone (other smartphones are available, but many of their owners don’t really use them as smartphones). So after reading this ad, does an iPhone seem as expensive?