Here’s a great piece from The New Statesman by John Pilger about the ways in which power is exercised through the media. He’s talking about the concept of hegemony, which we’ll be looking at in class soon. It’s a long article, but worth a read. Here’s a snip:
Control and dominance are the two words that make sense of this. These are exercised by political, economic and military design, of which mass surveillance is an essential part, but also by insinuating propaganda into the public consciousness. This was Edward Bernays’s point. His two most successful PR campaigns convinced Americans that they should go to war in 1917 and persuaded women to smoke in public; cigarettes were “torches of freedom” that would hasten women’s liberation.
It is in popular culture that the fraudulent “ideal” of America as morally superior, a “leader of the free world”, has been most effective. Yet even during Hollywood’s most jingoistic periods there were exceptional films, such as those of the exiled Stanley Kubrick, and adventurous European films would find US distributors. These days there is no Kubrick, no Strangelove, and the US market is almost closed to foreign films.
When I showed my own film The War on Democracy to a major, liberal-minded US distributor, I was handed a laundry list of changes, to “ensure the movie is acceptable”. His memorable sop to me was: “OK, maybe we could drop in Sean Penn as narrator. Would that satisfy you?” Kathryn Bigelow’s torture-apologising Zero Dark Thirty and, this year, Alex Gibney’s We Steal Secrets, a cinematic hatchet job on Julian Assange, were made with generous backing by Universal Studios, whose parent company until recently was General Electric. GE manufactures weapons, components for fighter aircraft and advanced surveillance technology. The company also has lucrative interests in “liberated” Iraq.