Siri, Why Aren’t You Sassy? – Megan Garber – The Atlantic


Your iPhone, for better or for worse, is no Dorothy Parker.

That could be changing, though. Because Siri, bless her, could be getting a speechwriter. As the blog 9-to-5 Mac reported, Apple recently posted a job announcement for a “writer/editor” for Siri — a listing seeking someone to “develop and write original dialog to support new Siri capabilities.” From the sounds of things, Apple is seeking that someone in order to, essentially, re-write Siri as a sassy sitcom character.

Here’s the job description:

We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.

via Siri, Why Aren’t You Sassy? – Megan Garber – The Atlantic.