Tricksy type: how fonts can mess with your mind – life – 02 January 2013 – New Scientist

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(Free) registration required to read this interesting piece about fonts in the New Scientist. (Nothing new here if you’ve read my MA dissertation, fnar):

Hard-to-read fonts may affect our views in other ways, too. We are often prone to interpreting information based on our existing world view rather than by weighing up the evidence in front of us – an effect called confirmation bias. To explore whether fonts could influence this effect, psychologist Jesse Lee Preston of the University of Illinois at Urbana-Champaign asked a group of self-identified liberals and conservatives to read an identical argument in favour of capital punishment. Those who digested it in an easy font were more likely to report a view that reflected their instinctive political leaning than the group given the text in a difficult typeface, who described the argument as complicated and subtle.

via Tricksy type: how fonts can mess with your mind – life – 02 January 2013 – New Scientist.

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