So it’s ironic that Bogost’s breakout hit—the game that has made him a celebrity within his industry, attracted tens of thousands of players, and even earned him a bit of money—is a cynical trifle he whipped up in a matter of days. It’s a Facebook game called Cow Clicker, and it’s unlike anything Bogost ever made before, a borderline-evil piece of work that was intended to embody the worst aspects of the modern gaming industry. He meant Cow Clicker to be a satire with a short shelf life. Instead, it enslaved him and many of its players for much of the past 18 months. Even Bogost can’t decide whether it represents his greatest success—or his most colossal failure.