I particularly like the way the Telegraph has got two articles out of this one report. Means twice as many page impressions and twice as many adverts served. Ker-ching!
Around 25 per cent were deemed not even worth looking at in the first place and the rest were described as ‘so so’, in that it didn’t matter if they were read or not.
The researchers said it underlined that a content filter could provide users with a much more relevant service.
The researchers reported: “A well received tweet is not all that common.”