Interest in scampi has gone up by over 80% over the year but David Jarrad, director of the Shellfish Association of Great Britain, is at a loss to say why.
“I’m quite surprised. It has been a traditional pub grub for many decades and it remains the UK’s most popular and valuable shellfish by a long way,” he said.
But he could not explain why interest had spiked so much this year.
He could, however, offer an explanation of what scampi is for those who have not yet Googled it.