Rupert Murdoch’s Daily iPad venture looks thin in the profits column | Media | The Observer

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Isn’t the idea behind The Daily really more of the same, old newsroom wisdom updated, but still stuck with cheap ad rates and paying a 30% distribution fee to that nice Mr Jobs? Where’s the profit prospect, and where’s the sense in replicating a legacy general format paper on tablets? At a moment, moreover, when Tina Brown’s Daily Beast is following the success of Politico by embracing print as well as online because that means two ad revenue streams, where’s the cleverness in disconnecting one tap?

Enter Carolina Milanesi, Gartner’s research vice-president: “Media tablets have much more in common with a smartphone than a PC. The usage model is closer to what consumers do with a smartphone on the go than what they do on a PC at their desk. It is about running applications, playing games, watching video content, reading books and magazines, surfing the web, updating your status on your social network of choice and checking email.”

via Rupert Murdoch’s Daily iPad venture looks thin in the profits column | Media | The Observer.

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