ITV: we’re stuck in a ratings rat race | Media | guardian.co.uk

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ITV’s senior management today complained that it was locked into a “ratings rat race” which forced its flagship channel ITV1, home to Coronation Street and The X Factor, to air programmes aimed at the “lowest common denominator”.

Adam Crozier, ITV chief executive, admitted to a “remarkable lack of diversity” in ITV1’s schedule compared with 10 years ago and claimed advertising airtime sales restrictions had “led us to chase higher-rating programmes, things like soaps and what have you”.

via ITV: we’re stuck in a ratings rat race | Media | guardian.co.uk.

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