“Catchy, if illiterate”


Almost 25 years after the launch of the Independent, the newspaper is tomorrow publishing a spin-off title, entitled i and designed to attract younger readers.

The 56-page tabloid will be distributed nationally and promoted with the catchy, if illiterate, marketing slogan: “‘i’ is, are you?”, a nod to one of its parent paper’s advertising campaigns.

via Independent introduces its succinct spin-off – the tabloid ‘i’ | Media | The Guardian.

It has been a long time since a new national newspaper launched in the UK – I’d imagine (if this fails) it will be a long time till we see another. Get your souvenir copy of issue #1 today! (That’ll be i, not Today – newspaper joke).