Has the curse of ITV struck again? | Media | The Guardian

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Finally, though, the reason that so much talent has suffered when jumping a couple of numbers across the spectrum is that a successful show is a combination of format and broadcasters, in proportions that are notoriously hard to calculate. Phillip Schofield, who is probably the only BBC refugee to have flourished on the third channel, did so because he has found shows that suit him.

ITV1 gambled that The One Show did the business because viewers liked Chiles and Bleakley but perhaps the audience liked The One Show more than the presenters or simply liked the presenters more on a sunset sofa than a sunrise one. Any future presenters tempted to move should be very sure of what it was that the viewers were originally tuning in for.

via Has the curse of ITV struck again? | Media | The Guardian.

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