Is this the perfect magazine cover girl? | Life and style | The Guardian

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The question as to what makes the perfect cover girl is one over which glossy magazine editors agonise long and hard. Get it right and circulation figures spike; get it wrong and an editor is left nervously twiddling her leopard-print Louis Vuitton scarf for comfort. To help them decide on their ideal cover, they regularly consult focus groups, circulation figures and surveys.

via Is this the perfect magazine cover girl? | Life and style | The Guardian.

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