Here’s a great example of what audience research in Media Studies is all about. It’s not theoretical, it’s not about generalisations. It’s about specific habits and behaviours, so that when you decide the future technology that might replace the magazine, you design something that people might enjoy in the same way that they enjoy magazines.
Worth clicking the link to watch the video.
“We have done extensive research about consumer behaviour reading print magazines, trying to understand the real drivers behind the emotional attachment people have to magazines… drivers important to translate to a digital world. Furthermore, we have looked into existing digital magazines and analysed why they have failed. We have also done market studies in Japan and South Korea where the use of media in digital media is much more extensive and advanced.