For some reason, Google release their year-end summary of trends in search at the beginning rather than the end of December. They use the German word Zeitgeist (pronounced zeitgeist) for this, which means “sprit of the time/age”, but these search trends are hardly that, especially when you consider the ten most popular searches in the UK. Quite frankly, I find this list of inept search terms to be more embarrassing than anything, really. Why would you search for the word “Facebook” instead of (a) typing http://www.facebook.com or (b) just bookmarking Facebook? Same goes for the BBC, YouTube, Hotmail, eBay, Yahoo, and Bebo. And, for shame, that “google” is the seventh most popular UK search term on… Google!(?). What on earth is wrong with people?
Read the rest: Google: Zeitgeist 2009.