From ‘why?’ to ‘why not?’, the internet revolution – Clay Shirky

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The internet is, in a way, the first thing to deserve the label “media”. It is a general-purpose mediating layer, one that can hold multiple types of content, created and distributed for a variety of reasons and in a variety of ways. Prior to the internet, the costs of reproduction and distribution created an asymmetry of access: every time someone bought a radio or a television, the number of media consumers increased by one, but the number of producers didn't budge. The internet, on the other hand, moves the basic mechanism of reproduction and distribution into a lattice of shared infrastructure, paid for by all and accessible to all.

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