A clash of two competing institutions: one old media, one new (Google, who own YouTube). Why do music videos get made? Is it to promote and sell music? Which is presumably quite effective, in conjunction with YouTube. So why demand higher royalties from YouTube? Cue sound of a plug being pulled.
But don’t listen to me. I’m just bitter because the PRS owe me 5p from when my record was played on Radio 1 in 1985.