Apple Fanboy takes revenge for “poor customer service”


In this Guardian column, Roger Browning gets sweet revenge for what he perceived as poor customer service by explaining how he complained to the ASA about Apple’s iPhone 3G advertising.

The ASA has now adjudicated and instructed Apple to withdraw the advertising. Just 17 people complained about the ad – I wonder if all of them did it to get revenge on Apple for some perceived slight? Just 17 just goes to show how much influence a small number of people can have – it’s a lot fewer than complained about the Brand/Ross thing at the BBC… eventually.

Was Apple’s ad misleading? Is their current ad about the App Store misleading? You bet. The 30-second advert has to miss out some steps in order to fit into its time slot, which it says on the bottom of the screen. But it also shows how you can use the audio phrasebook to ask for a good restaurant in China. Fine – great idea – it’s almost Star Trek, it’s almost the “universal translator”. What the ad doesn’t show you is how confused you’re about to get when the Chinese person you’ve just asked about restaurants starts to reply – in Chinese – and how useless your iPhone is then.

But these fanboys get on my nerves. First of all, never buy direct from Apple. Buy from a dealer with an established record of customer service, because Apple’s has always been bad. Buy from John Lewis, if you’re a consumer, or Jigsaw if you’re in business. Second of all, this guy is careless enough to get his iPhone stolen: why does that become a customer service issue for Apple? So they’re out of stock of a popular product that’s just been launched, and can’t replace it immediately: get over yourself and, you know, wait.

So, who do I get to complain to about Apple fanboys? Oftw@t?


One thought on “Apple Fanboy takes revenge for “poor customer service”

  1. reece

    first of all, great plug mention of jigsaw there, i heard somewhere that theyre a really great company
    but what an idiot hey. if he was that upset about the advert, then why is he after another iphone, why dosnt he just go for a much cheaper alternative that is far less likely to get stolen. I came across this beauty in the paper at the weekend, thought you’d be gutted as it is cheaper than yours was;
    I supose if he had of spent £4.84 on his phone then he wouldn’t have been able to have boastfully waited an age to download an application on the tube, like he probably did just before he got his last one stolen
    i can understand that he might be mislead by this advert, but i challenge anyone who can find an advert that isnt misleading, after all isn’t that their jobs, to mislead people into buying their products?

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