Glam Media, who were in the market of websites for women, are now chasing males:
I just about fit the target demographic of 18–49 year olds. One look at the front page of Brash.com, though, and I wanted to pluck out my eyeballs. Talk about losing the will to live. What have we got? Ooh, an article about “Game changing” alpha males, how original, followed by something about getting a flat stomach, shaving, er, sexy smart girls, and flat screen TVs.
You can’t help thinking that this is a woman’s idea of what men are interested in. You know what? I don’t discuss shaving, and I’ve certainly never wanted to read an article about it. Perhaps I’m unusual, but I generally think that if men really cared about having a flat stomach they’d, you know, be bothered.
And as for sexy smart girls? Yeah, big news flash, men like women, but I’m afraid that stupider is sexier. We (bitter) smart guys know exactly what that feels like. The equivalent article designed by men for a “women’s web site” would be something about The Tube’s Sexiest Mean Drunken Violent Gambling Addicted Blokes…