Phorm Book

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BBC Technology is carrying a story about the government’s response to Phorm, the advertising system that tracks your movements online and then starts to serve up ads to match your, er, “interests”.

BT trialed the system last year, but some people expressed concern about online privacy (which often seems to be an afterthought for those who are thinking of new ways to extract money from us). The government are now saying that it’s okay, as long as it’s easy to opt out. Which begs the question – what incentive will there be not to opt out?

Link.

Story two today is also from the BBC technology section: apparently, playing computer games turns you into a more social animal. Whereas, apparently, listening to loads of Bob Dylan records as a teenager turns you into a recluse. Not that I’m bitter.

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