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Posts Tagged ‘advertising

The Daily Mash – CARTER-RUCK TO SUE EVERYONE

Posted by: RFM on: October 16, 2009

It’s been an interesting and controversial week in the media.
On Monday, the Guardian published a mysterious article which said that they were unable to report an MP’s written question to a minister because a legal injunction prevented them from doing so. In other words, a law firm had stopped a British newspaper from even reporting [...]

Internet advertising overtakes television

Posted by: RFM on: September 30, 2009

Internet overtakes television to become biggest advertising sector in the UK – The Guardian.

The milestone marks a watershed for the embattled TV industry, the leading ad medium in the UK for almost half a century. It has taken the internet little more than a decade to become the biggest advertising sector in the UK.
UK advertisers [...]

Food advertising v reality

Posted by: RFM on: September 22, 2009

I love this kind of thing. The Guardian’s Lifestyle section has a gallery of photos of convenience and fast foods as portrayed on packaging and in advertising and how they look in real life. It’s important work, and one of the better uses of the internet. I’ve seen all the German food pictures before, but [...]

BBC NEWS: TV product placement ‘approved’

Posted by: RFM on: September 13, 2009

Bree arrives home in a new silver Lexus and all the other Desperate Housewives gather round to admire it. James Bond taps into a terror network using a Sony laptop. In Moonlight, Beth Turner takes a picture of the crime scene with her iPhone…
All of the above are examples of product placement, a form of [...]

A complete ban on alcohol advertising would have a “devastating” impact on the ailing TV, newspaper and magazine sectors, resulting in more than £180m-a-year in ad revenue disappearing from company balance sheets, according to forecasts.
via Alcohol advertising ban would ‘devastate’ media industries |
Media |
guardian.co.uk
.

Microsoft apologises over race-swap ad

Posted by: RFM on: August 26, 2009

Microsoft apologises over race-swap gaffe |
Technology |
guardian.co.uk
.

August round-up of media stories

Posted by: RFM on: August 24, 2009

Here are a few stories I’ve been sitting on for a while:

Mountains Out Of Molehills | Information Is Beautiful
Newspaper ABCs. This is an interesting story. Although newspaper circulation figures have been steadily falling anyway, a lot of figures have been artificially inflated by means of the inclusion of “bulks”: giveaway copies you might find on [...]

ITV losses and Friends Reunited sale

Posted by: RFM on: August 6, 2009

The BBC are all over this story this morning: BBC NEWS | Business | ITV in £25m Friends Reunited sale. As well as selling the original UK social networking site to the owners of the Beano and the Dandy (who are more interested in GenesReunited than Friends…), ITV are reporting another big loss for the [...]

ASA’s most complained-about ads of 2008

Posted by: RFM on: April 29, 2009

They either take a long time investigating these things, or they’ve got a really slow calculator.
The interesting thing here is that not a single one of these complaints was upheld by the ASA. One was withdrawn by the company concerned when they heard about the complaint.
Some of the complaints did seem preposterous, but I wonder [...]

New Stella Viral – perfect lesson fodder!

Posted by: RFM on: March 23, 2009

The new Stella Artois 4% – Smooth Originals viral ad campaign features three short films based on familiar Hollywood/TV productions but done in the laid-back style of the French Nouvelle Vague cinema.
So you’ve got your intertextual linkage, the forms and conventions of classic European cinema explicitly compared with the forms of conventions of your modern [...]


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